Event Brand Checklist: Boost Your Brand at Every Touchpoint

In today’s crowded event landscape, your brand is everything. It’s what sets you apart from the competition and creates a lasting impression on attendees. That’s why it’s crucial to have a solid event brand strategy that ensures your brand is consistently represented at every touchpoint. This checklist will guide you through the key elements to consider.

Pre-Event:

• Website: Implement consistent branding across all pages, including color scheme and typography.
• Online Registration System: Integrate your brand logo and tagline into each step of the registration process.
• Email Campaigns: Use branded email templates with consistent header and footer designs.
• Registration Confirmation: Include a branded confirmation number or QR code design.
• Event Reminders: Use brand voice and messaging consistently in all reminder emails.
• Know Before You Go Infographic: Create an infographic using brand colors and iconography style.
• Social Media Profiles and Posts: Maintain consistent brand imagery and hashtags across all platforms.
• Online Ads: Ensure all ad creatives align with brand guidelines and event theme.
• Webinars or Virtual Info Sessions: Use branded virtual backgrounds and lower thirds graphics.
• Promotional Videos: Open and close with consistent branded animation or bumper.In-Event:
  • Virtual Event Platform: Customize the platform interface with brand colors and logo placement.
  • Event Mobile App: Customize the app interface with brand colors, icons, and fonts for a seamless experience.
  • Venue Exterior Signage: Use large-scale brand elements for high visibility and first impressions.
  • Entrance Branding: Create an immersive brand experience from the moment attendees arrive.
  • Signage and Wayfinding: Incorporate brand colors and typography into clear, consistent wayfinding systems.
  • Hanging Banners and Suspended Signage: Utilize vertical space to reinforce brand presence throughout the venue.
  • Stage and Podium Branding: Design a cohesive look that enhances speakers while prominently featuring the brand.
  • Backdrops for Speakers and Panels: Prefer LED screens with video interstitials and event branding.
  • Seating Area Branding: Subtly incorporate brand elements into comfortable, functional seating arrangements.
  • Photo Opportunities and Charging Stations: Transform a necessity into a branded amenity that attendees appreciate.
  • Restroom Branding: Use unexpected branding moments to surprise and delight attendees.
  • Elevator Wraps: Transform transitional spaces into brand immersion experience.
  • Lanyards and Name Badges: Create functional, attractive credentials that double as wearable branding.
    
  • Event Programs and Schedules (Printed): Design an easy-to-use guide that serves as a branded keepsake.Post-Event:
    • Follow-Up Emails: Maintain event branding while transitioning to next steps or future events.
    • Event Highlights: Curate branded visual summaries that reinforce key moments and messages.
    • Post-Event Surveys: Create a branded survey experience that encourages thoughtful feedback.
    • Event Recap Videos: Produce polished videos with branded intros, lower thirds, and transitions, showcasing content produced.
    • Content Library: Organize materials in a branded, user-friendly digital archive.

    Additional Tips:

    • Start planning early to ensure a smooth event.
    • Set clear goals to measure your success.
    • Track your results to improve future trade show strategies.
    • Follow up with potential clients after the event to nurture relationships and close deals.

    By following this checklist and implementing a consistent brand strategy, you can elevate your event experience and leave a lasting impression on attendees.